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Getting Ready for Christmas – Part One: Back to Basics Store Management

As Christmas can be one of the most lucrative times of the year for any store, an important step in your preparation is to ensure your foundations are ready. Backup Before making any changes to your...

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Getting Ready for Christmas – Part Two: Back to Basics Store Front

In Part One – Back to Basics Store Management we went through aspects of getting ready that could be considered more ‘behind-the-scenes’.  Today, we are are looking at your store as your customers see...

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Getting Ready for Christmas – Part Three: Setting the Scene, Do they know its...

Just like department stores are prepared for Christmas by October, your online store needs to show that you’re prepared for Christmas too.  It’s easy to show your customers you are ready for Christmas...

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Getting Ready for Christmas – Part Five: Sweetening the deals for Christmas...

Most of us get carried away when we are shopping for Christmas presents and other Christmas purchases (like we just must have that new table setting or set of cushions for the day to be perfect).  This...

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Selecting a domain name for your Zen Cart online store

Choosing the domain name for your online store is one of the most important decisions you will make when starting your e-commerce business.  A domain name is “a name that distinguishes your business...

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Need a new logo for your Zen Cart store?

Creating a brand is a very important part of marketing and promoting your Zen Cart store.  At the heart of your brand is your logo.  Your logo not only says who you are but also portrays the overall...

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Getting Ready for Christmas – Part Six: Inviting Customers to your Store for...

The e-commerce market has changed the face of Christmas shopping.  Where as in the past people fought their way through crowded shopping malls and spent days of stressful shopping going from store to...

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Getting Ready for Christmas – Part Seven: Essential Follow-up After the...

Christmas is over and you’re now relaxing with your feet up and a celebratory drink!  Well, the holiday period is not over and with a little push now you can extend your holiday sales into January,...

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What do you need to start an online store?

Kim Elliott, one of the lead developers of Zen Cart says: Well, lots of things – you need to have something to sell. Your product could be a new widget you invented, a line of products you purchase for...

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The top ‘secrets’ in finding new suppliers for your online store

One of the keys to a successful online store is repeat business from returning customers and a great way to encourage this is by continually introducing new products to keep your range always fresh and...

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